Tag Archives: physics

A literally ‘gripping’ banner

Just looking through some old work and found a banner I had created years ago. I know, I know, a banner – but, as banners go, it’s rather awesome ๐Ÿ™‚


 

I created this for the BBC, to advertise a game related to one of their TV shows. It employs some pretty clever maths to animate some creepy vines which actually reach out to ‘grab’ your mouse cursor – have a play!

Lurpak Breakfast – Behind the screens

Winning two DMA awards back in 2009, I thought I’d give a quick insight into how the animation effects in this piece were achieved.

I worked with Scott Bedford on this site for Carlson Marketing, for the Lurpak ‘Breakfast’ campaign. I created all the animation prototypes for the various effects used throughout the site, some of which can be seen here. I’m most proud of the crumbs animation and the code-generated interactive steam effect – as you’ll see in the video below.

Continue reading Lurpak Breakfast – Behind the screens

Mercedes Bend – Physics based banner animation

What I love even more than doing animation, is doing challenging code-driven animation.

This banner actually won some awards apparently, including NMA Campaign of the Month and was shortlisted for Cannes Lions.

The line dynamics itself is just Hookeโ€™s law stuff โ€“ basic physics. Took some experimentation to get a smooth curve drawn through a series of points (basicaly, the control points of your previous and next points need to be in line).

The cars follow one of the lineโ€™s points with differing elasticity and damping, but the real pain in the backside was drawing the dashed line via code, in crummy ActionScript. Luckily, I’m a persistent bastard ๐Ÿ™‚ Read more about it on Bannerblog.