Tag Archives: physics

A literally ‘gripping’ banner

Just looking through some old work and found a banner I had created years ago. I know, I know, a banner – but, as banners go, it’s rather awesome 🙂


 

I created this for the BBC, to advertise a game related to one of their TV shows. It employs some pretty clever maths to animate some creepy vines which actually reach out to ‘grab’ your mouse cursor – have a play!

Lurpak Breakfast – Behind the screens

Winning two DMA awards back in 2009, I thought I’d give a quick insight into how the animation effects in this piece were achieved.

I worked with Scott Bedford on this site for Carlson Marketing, for the Lurpak ‘Breakfast’ campaign. I created all the animation prototypes for the various effects used throughout the site, some of which can be seen here. I’m most proud of the crumbs animation and the code-generated interactive steam effect – as you’ll see in the video below.

Continue reading Lurpak Breakfast – Behind the screens

Mercedes Bend – Physics based banner animation

What I love even more than doing animation, is doing challenging code-driven animation.

This banner actually won some awards apparently, including NMA Campaign of the Month and was shortlisted for Cannes Lions.

The line dynamics itself is just Hooke’s law stuff – basic physics. Took some experimentation to get a smooth curve drawn through a series of points (basicaly, the control points of your previous and next points need to be in line).

The cars follow one of the line’s points with differing elasticity and damping, but the real pain in the backside was drawing the dashed line via code, in crummy ActionScript. Luckily, I’m a persistent bastard 🙂 Read more about it on Bannerblog.