Tag Archives: optimisation

Hotjar User Analytics

I use HotJar for tracking user behaviour. It’s a great tool for analysing user behaviour – you can see where users click, how far most people scroll down your page and even get recordings of user interaction. This invaluable user resarch data can be used to assess the usability of your site with a view to improving or validating its design. If you’re interested in hiring me to set this up for you and audit the user experience design of your own website, feel free to contact me.

Yahoo login adverts

I was recently asked to create some fullscreen video ads for Yahoo’s login page. The constraints were: dimensions of 1440×1024 but less than 500k file size, must loop seamlessly and no HTML5 blend-mode effects or plugins allowed – otherwise an overlay of the steam blended onto a canvas layer would have yielded an even smaller file size. Unfortunately, at the time of writing, Microsoft’s Edge browser did not fully support blend-modes – hurry up Microsoft! I managed to create a few videos, such as the one below, all within these constraints, using After Effects and the amazing WEBM format: