Category Archives: UX

Posts about User Experience, usability or other designery things.

Hotjar User Analytics

I use HotJar for tracking user behaviour. It’s a great tool for analysing user behaviour – you can see where users click, how far most people scroll down your page and even get recordings of user interaction. This invaluable user resarch data can be used to assess the usability of your site with a view to improving or validating its design. If you’re interested in hiring me to set this up for you and audit the user experience design of your own website, feel free to contact me.


 

Guerilla usability

Google launch their Cloud Test Lab today. I’m reminded of how I first learned the value of qualitative user testing and how I forced my employers to take notice too…


 

Between 1997 and 2000 I managed an Internet café in West London, for a startup who also ran a small web-based email service. Continue reading Guerilla usability

O’Donnell’s 3 Laws of User Dynamics

Remember kids: You don’t have to please ALL your customers, just the ones you want to keep.

sheepThe first Law: conservation of users

Users are not created or destroyed, only converted to or from using a competitor’s product. Continue reading O’Donnell’s 3 Laws of User Dynamics

Wait for it…

Improving the usability of an interface – something we all want. Step 1: make it do more or less what the user actually expects of it. That’s a good start to an overall sound user experience. Yet, there’s one key mistake so many UIs I’ve looked at make here – what I call unfiltered spurious stimulus response. Continue reading Wait for it…