I use HotJar for tracking user behaviour. It’s a great tool for analysing user behaviour – you can see where users click, how far most people scroll down your page and even get recordings of user interaction. This invaluable user data can be used to assess the usability of your site with a view to improving or validating its design. If you’re interested in hiring me to set this up for you and audit the user experience design of your site, feel free to contact me.
Google launch their Cloud Test Lab today. I’m reminded of how I first learned the value of qualitative user testing and how I forced my employers to take notice too…
Between 1997 and 2000 I managed an Internet café in West London, for a startup who also ran a small web-based email service. Continue reading Guerilla usability
Remember kids: You don’t have to please ALL your customers, just the ones you want to keep.
The first Law: conservation of users
Users are not created or destroyed, only converted to or from using a competitor’s product. Continue reading O’Donnell’s 3 Laws of User Dynamics
Improving the usability of an interface, by making it do more or less what the user actually expects of it, is a pretty good route to an overall sound user experience. Yet, there’s one key mistake almost every interface I’ve looked at makes in this regard – what I call the Spurious Stimulus Response. That is… Continue reading Wait for it…