Category Archives: Work

Mercedes Bend – Physics based banner animation

What I love even more than creating animation: creating challenging code-driven animation.

This banner actually won some awards apparently, including NMA Campaign of the Month and was shortlisted for Cannes Lions.The line dynamics itself is just Hooke’s law stuff – basic physics. It took some experimentation to get a smooth curve drawn from end to end. Basically, it is a bezier curve and the ‘control points’ of the previous and next points need to be in line.

The cars follow one of the line’s points with differing elasticity and damping, but the real pain in the backside was drawing the dashed line via code, in crummy early ActionScript, which had no API for programmatic dashed stroke drawing at the time. Luckily, I’m super persistent :)Read more from Bannerblog

I love this banner. A passerby mentioned the vans perhaps look too similar to each other (exactly the same, actually, aside from the color) but the interaction is instant and fun as hell to play with. Well done!

Posted by:Pace on November 11, 2007 8:53 AM

Good simple ad and the interaction is great, one thing that would really tighten the ad up is the line, the copy at the start feels a bit jarred, and I don’t think you need the line; ‘Life is tough, so are we’.

It should say; ‘Which is the safest van around?’ you roll over and then the line; ‘All our vans have ESP for safer driving’. Merc logo would then appear(Yes I know the client would love that).

Still a very good ad.

Posted by:Kevin on November 12, 2007 2:16 PM

what a fab execution of such a simple idea! love it.

Posted by:dubbs on November 12, 2007 8:08 PM

yeah. great execution. the smoothness of the interaction is very premium like.


 

Posted by:Wolo on November 13, 2007 12:47 AM

very clever. nice and simple, as well, gets the message accross in the right way.

Posted by: on November 13, 2007 6:02 AM

I kinda like it – but theres just one thing thats bugging me. The Blue van skids off the road, and it slides down to the right and comes to a stop in the banner space while the other van keeps driving. Shouldn’t it skid off the road and disappear up the banner as it has now come to a stop and is no longer moving along with the other van?

Or maybe I’m thinking about this too much and need some work to do… Pass me that D&AD annual.

Posted by:DrJones on November 13, 2007 10:55 AM

Interactivity with a purpose. I like it.

Posted by:Rob on November 13, 2007 9:28 PM

indeed, a very simple idea, but superbly executed. congratz.

Posted by:sparehed on November 22, 2007 11:32 PM


 

Vodafone ‘Mayfly’ website

How do you make the most of now?

I created this microsite for Dare Digital back in 2005, to promote a competition running alongside BBH‘s Vodafone ‘Mayfly’ TV campaign. Users can create a mayfly with a personal message attached, which lives for just 24 hours and wanders around the environment. The best life-affirming message won a drive around Monza with Michael Schumacher in his Ferrari – the power of NOW!The client was very happy with the site – it picked up a couple of awards, even an award for my little preloader animation. You can see the site here, but note that you can’t create your own mayflies any more and the competition is long since over.

Results