Category Archives: UX

Guerilla usability

Google launch their Cloud Test Lab today. I’m reminded of how I first learned the value of qualitative user testing and how I forced my employers to take notice too…


 

Between 1997 and 2000 I managed an Internet café in West London, for a startup who also ran a small web-based email service. Continue reading Guerilla usability


 

O’Donnell’s 3 Laws of User Dynamics

Remember kids: You don’t have to please ALL your customers, just the ones you want to keep.

sheepThe first Law: conservation of users

Users are not created or destroyed, only converted to or from using a competitor’s product. Continue reading O’Donnell’s 3 Laws of User Dynamics

Wait for it…

Improving the usability of an interface, by making it do more or less what the user actually expects of it, is a pretty good route to an overall sound user experience. Yet, there’s one key mistake almost every interface I’ve looked at makes in this regard – what I call the Spurious Stimulus Response. That is… Continue reading Wait for it…