I recently worked with the guys at Imotion Media to create this fun little music video. The brief was to take some green screen footage of the band’s lead members and find a treatment/narrative that works with the ethos and feel of the song. I settled on blending the footage with a lot of archive material, as if we’re channel flipping a TV.
In some places, our protagonist simply overlays the archive footage; in other places, I composite him into the shot. In the breakdown, the rapper starts ‘inside’ the footage and walks ‘through’ the fourth wall, a little like The Ring. I re-timed some of the characters in the archive footage to look like they are mouthing the lyrics; I also created some rather psychedelic sections for the guitar solo and the last chorus, just because 🙂