Category Archives: Work

Night-Driving by Golf

An endless driving experience through the streets of LA.

I created the interactive video site for this campaign, Night-Driving by Golf, for DDB London. It was shot in LA by Noam Murro. The voiceover is Under Milkwood by Dylan Thomas, narrated by Richard Burton; the music is by Cliff Martinez, which you may recognise from the Solaris soundtrack. The footage was worked into seamlessly looping segments by the guys at Framestore, which I then multi-loaded into the website, so that (unlike most other flashy car websites) it was very playable on low bandwidth internet connections.

A version of the website is available here.

Awards include: Pinnacle Bill Bernbach award, W3 Best in Show, CLIO

Thai phrase book app

A early version of my upcoming phrase book app, Thai Talk, is now available on the Google Play Store for open beta testing.

An essential app for anyone in Thailand struggling with the language barrier. Thai Talk is the fastest and easiest to use Thai phrase book app. It will be the only app on the market with ALL these features:

    – High quality speech with NO internet connection required
    – Common tourist attractions categorised by town/area
    – Local emergency and other useful phone numbers accessible from the app
    – Translations displayed with both Thai script AND romanised ‘karaoke’ pronunciation guide
    – Bookmark your favourite translations
    – Instant search results that update as you type
    – Search in English OR Thai
    – Voice search (hardware permitting)
    – Alphabetised English-to-Thai AND Thai-to-English dictionaries
    – Copy translations to clipboard for emailing, SMS, Facebook, etc
    – Regular updates

App Facebook page

HerdyLand – mobile game


You can now enroll for the beta testing programme for my forthcoming mobile game, HerdyLand. Initially just for Android, I’ll be focusing on responding to feedback to improve the game before I crank out the iOS version. As you’ll see, it’s not complete, but playable enough to provide feedback I hope. If you’d like to give it a try and leave feedback, I’d appreciate it:

David Beckham Academy

FWA winner, Adobe Site of the Day winner and Creative Showcase runner-up.

I was asked by Tribal / DDB London to create a web based games site, for a joint campaign between The David Beckham Academy and Volkswagen.

Play the games

We decided to use filmed action of Beckham himself in-game, with the ‘video alpha channel’ support of Flash 8, which was very new at the time. I came up with the game concepts and shot list, then met with the film crew at ‘Off The Radar’ to organise the shoot with Beckham – we had less than an hour of his time to everything done, but he was a complete pro, completing most of the action in one take!

Tech used

  • Green screen at Flash Studio Norte, Madrid
  • Panasonic VariCam (1080p @ 50fps)
  • Adobe After Effects
  • Adobe Photoshop
  • Adobe Flash
  • A football

dba-green1dba20I went to Madrid for the green screen shoot with Beckham as visual effects supervisor and was responsible for treating and editing the footage for game production and related media.

I stitched some of the sequences together with morphs to create almost seamless blends dba-kick01between shots and added real-time lighting filters to the footage to help with the in-game compositing.

I coded a 3-D projection system in Flash and perspective-matched each scene, so that objects move around the screen convincingly. I worked with the designers at DDB, who created the backgrounds and UI elements. I included ‘Express Install’ capability for those users without Flash Player 8, so 95% users could upgrade painlessly from Flash Player 6 or 7. All the games are mouse-controlled and were user tested with children for usability and game balancing.

A high-score table and ‘challenge a friend’ feature was included – users with the highest scores were entered into a prize draw to win a training day at the academy with David Beckham. While modern video games only ever motion-capture players and recreate them as 3-D models, the DBA games site, while it’s dated a little over the years, still remains a one-of-a-kind that I’m rather proud of.

Note that you’ll need Flash Player in your browser to play the games – no mobile support – the games predate most smartphones 🙂

By the way, there are a few ‘Easter eggs’ in the game, only one of which I can remember at the moment: in the ‘Shot Stopper’ game, type ‘safehands’ to get some big gloves to make savings goals easier.
safehands

Sneaky tricks for developing on small devices – Bitmap ‘folding’

DSC_1583One of the most problematic constraints when developing applications for mobile or Set Top Box is video memory (AKA VRAM). You often will not have control over how much video memory is allocated to your application, or what the fallback behaviour is when your application uses too much. Continue reading Sneaky tricks for developing on small devices – Bitmap ‘folding’