One of the highest rated Thai phrasebook apps on the Play Store
Available now for Android (iOS coming soon)
A relative newcomer to the market, but already 15,000+ downloads, listed top 10 in searches and joint top 3 highest rated among all Thai phrasebook apps at 4.7 (150+ ratings).
I created Thai Talk mainly because Google Translate is not very good at translating Thai. It’s the only app on the market with all these features:
- High quality speech with NO internet connection required
- Common tourist attractions and useful places categorised by town/area
- Local emergency and other useful phone numbers dailable straight from the app
- Translations displayed with Thai script AND romanised pronunciation guide
- Bookmark your favourite translations
- Instant search results that update as you type
- Search in English OR Thai
- Voice search (hardware permitting)
- Alphabetised English-to-Thai AND Thai-to-English dictionaries
- ‘Slang’ section. Few apps bother to include any useful slang phrases
- ‘Isaan dialect’ section. Isaan dialect is rather common in Thailand, so it’s useful to know a little
- Copy translations to clipboard for messaging, Facebook, etc
- Over 1500 words and phrases with new phrases added regularly
Also, the app needs NO special permissions, has NO ads, NO in-app purchases and is the cheapest of any comparable app. Don’t go to Thailand without this app.
I created the video above to demonstrate the app’s features. I also created some rather successful Facebook ads to promote it. Although I lost interest in promoting the app more recently, the Facebook page has over 3000 likes and followers. Here are a couple of those ads:
The romance angle
Though not a dating app, I included a ‘romance’ category of translations and wanted to capture the hearts of those western guys, looking for a Thai partner, but struggling with the language barrier. I targeted this ad to males from several English speaking countries (as well as countries where English is a popular second language) interested in Thailand, between 18-60 years old. Result: ~1000 likes and ~500 new app downloads in 3 days for about $50.
Getting the locals to push the app
The ad above says, in Thai “Does your western boyfriend not understand you? Tell him to get this app”. I wanted locals pushing the app to their western partners. I targeted the ad to Thai females interested in travel or football (Thai women with western boyfriends often express an interest in football) between 18-40 years old. Result: ~2000 likes and ~500 new app downloads in 5 days for about $40.
I’d welcome your feedback or suggestions about the app.