Mercedes Bend – Physics based banner animation

What I love even more than doing animation, is doing challenging code-driven animation.

This banner actually won some awards apparently, including NMA Campaign of the Month and was shortlisted for Cannes Lions.

The line dynamics itself is just Hooke’s law stuff – basic physics. Took some experimentation to get a smooth curve drawn through a series of points (basicaly, the control points of your previous and next points need to be in line).


 

The cars follow one of the line’s points with differing elasticity and damping, but the real pain in the backside was drawing the dashed line via code, in crummy ActionScript. Luckily, I’m a persistent bastard 🙂 Read more about it on Bannerblog.

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5 thoughts on “Mercedes Bend – Physics based banner animation”

  1. Yeah nice work on the banner. Ok so you’ve sold your soul to the devil but hey ho gotta make a living 🙂 Seriously though really cool banner. Would love to know the process you went through with this…

    J

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