Tag Archives: Animation

lurpak

Lurpak Breakfast – how it was done

I thought I’d give a quick insight into how the animation effects in one of my projects were acheived.

Scott Bedford, former Creative Director at Carlson Marketing, posted this video of a project we worked on a while back, for the Lurpak Breakfast campaign. I created all the animation prototypes for the various effects used throughout the site, some of which can be seen here. The site won two DMA awards, but I’m most proud of the crumbs animation and the code-generated interactive steam effect – similar to the one you’ll see on my homepage.

Techie Breakdown

  • Crumbs animation. 1000 Bitmaps random position themselves until around the edge of the bread mask shape, animated with simple mouse interactive physics – force, velocity, momentum and friction all tweakable
  • Steam effect. Perlin noise moving through another perlin noise BitmapDisplacementFilter, to which user generated displacement can be applied, then all blurred
  • Egg Timer animation. Particle system with basic physics and just a draggable mask
  • Do Not Disturb tag. Maths-based animation for the swing only, the rest is old-school timeline animated
  • Fry-up triple banner. Three banners synchronise object positions/velocities using LocalConnection to send packets with a TTL applied to avoid a feedback loop
  • Spinning letters. TextMetrics used to break a populated TextField into separate letters, each one animated into a simple 3-D engine I knocked up, with simple physics used to achieve the swirl motion
  • Hang-over breakfast. Just a blurred mask, though I prefer my version from my original – alpha a blurred copy of an image over the original for a proper hazy effect
  • Other animation. Uses a combination TweenMax, maths and frame-by-frame, e.g. pancakes, bedroom door
  • Not mine: Wise-crack banner, breakfast tray messenger banner, down tools drawer, coffee bean counter, flapjacks, emails
BBC A History of the World

A History of the World

I just finished a new project, called ‘A History of the World in 100 Objects‘, it’s a joint venture between BBC Radio 4 and the British Museum to chart human history in a new way. I developed the concept for the 3-D object explorer with the guys at GT/VML and built it using Flash 10′s native 3-D capabilities. Users are able to explorer objects from throughout human history in a potentially inifitely expanding 3-D time tunnel and even make history by uploading their own objects.

Here’s some footage of the 3-D explorer:

The main challenge facing the development of the 3-D explorer was to build something capable of handling up to 10,000 objects, loading in their images and displaying it all in glorious 3-D… all without crashing the user’s browser. Every object or filter set accessible within the explorer can be bookmarked, shared, or navigated with the browser back/forward buttons. For added accessibility, the explorer’s 3-D view itself can be navigated with the keyboard, mouse wheel or the on-screen controls.

I built the application strictly to optimise performance and memory management, while ensuring maximum stability. Coding techniques such as object pooling, typed arrays, load queueing, render deferral and the flyweight design pattern were used to maximise performance and minimise memory usage.