Category Archives: Animation

Lurpak Breakfast – how it was done

I thought I’d give a quick insight into how the animation effects in one of my projects were acheived.

Scott Bedford, former Creative Director at Carlson Marketing, posted this video of a project we worked on a while back, for the Lurpak Breakfast campaign. I created all the animation prototypes for the various effects used throughout the site, some of which can be seen here. The site won two DMA awards, but I’m most proud of the crumbs animation and the code-generated interactive steam effect – similar to the one you’ll see on my homepage.

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A History of the World

I just finished a new project, called ‘A History of the World in 100 Objects‘, it’s a joint venture between BBC Radio 4 and the British Museum to chart human history in a new way. I developed the concept for the 3-D object explorer with the guys at GT/VML and built it using Flash 10’s native 3-D capabilities. Users are able to explorer objects from throughout human history in a potentially inifitely expanding 3-D time tunnel and even make history by uploading their own objects.

Here’s some footage of the 3-D explorer:

The main challenge facing the development of the 3-D explorer was to build something capable of handling up to 10,000 objects, loading in their images and displaying it all in glorious 3-D… all without crashing the user’s browser. Every object or filter set accessible within the explorer can be bookmarked, shared, or navigated with the browser back/forward buttons. For added accessibility, the explorer’s 3-D view itself can be navigated with the keyboard, mouse wheel or the on-screen controls.

I built the application strictly to optimise performance and memory management, while ensuring maximum stability. Coding techniques such as object pooling, typed arrays, load queueing, render deferral and the flyweight design pattern were used to maximise performance and minimise memory usage.

Mercedes Bend – Physics based banner animation

I don’t usually make banners, but made an exception in this case because it involved doing some challenging code-driven animation. The result is quite nice and won some awards appparently, including NMA Capmaign of the Month.

The line dynamics itself is just Hooke’s law stuff – basic physics. Took some experimentation to get a smooth curve drawn through a series of points (basicaly, the control points of your previous and next points need to be in line).

The cars follow one of the line’s points with differing elasticity and damping, but the real pain in the backside was drawing the dashed line.

Luckily there were some tutorials about this and I found by moving the first drawing point up-screen it creates the animated effect – job done! Check it out on Bannerblog.