Vodafone ‘Mayfly’ website

How do you make the most of now?

I created this microsite for Dare Digital back in 2005, to promote a competition running alongside BBH‘s Vodafone ‘Mayfly’ TV campaign. Users can create a mayfly with a personal message attached, which lives for just 24 hours and wanders around the environment. The best life-affirming message won a drive around Monza with Michael Schumacher in his Ferrari!


 

The client was very happy with the site – it picked up a couple of awards, even an award for the little preloader animation. You can see the site here, but note that you can’t create your own mayflies any more and the competition is long since over.

Results

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