Vodafone ‘Mayfly’ website

How do you make the most of now?

I created this microsite for Dare Digital back in 2005, to promote a competition running alongside BBH‘s Vodafone ‘Mayfly’ TV campaign. Users can create a mayfly with a personal message attached, which lives for just 24 hours and wanders around the environment. The best life-affirming message won a drive around Monza with Michael Schumacher in his Ferrari – the power of NOW!The client was very happy with the site – it picked up a couple of awards, even an award for my little preloader animation. You can see the site¬†here, but note that you can’t¬†create your own mayflies any more and the competition is long since over.

Results

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