FWA winner, Adobe Site of the Day winner and Creative Showcase runner-up.
Winning two DMA awards back in 2009, I thought I’d give a quick insight into how the animation effects in this piece were achieved.
I worked with Scott Bedford on this site for Carlson Marketing, for the Lurpak ‘Breakfast’ campaign. I created all the animation prototypes for the various effects used throughout the site, some of which can be seen here. I’m most proud of the crumbs animation and the code-generated interactive steam effect – as you’ll see in the video below.
I’ve been asked a few times how to create effects that require multiple instances of the Flash Player on a page to remain ‘in sync’, even with user interaction. Reading and writing to cookies frequently is inefficient and resource heavy. Also, when you have more than 2 SWFs, deciding which SWF updates who becomes tricky – especially if someone decides to change or remove an instance, or an instance which you picked as ‘master’ is not loaded, for some reason.
So, I came up with this solution, using LocalConnection with a twist, which works pretty well. But, if anyone has a better method, drop it in a comment below 🙂
What I love even more than doing animation, is doing challenging code-driven animation.
The line dynamics itself is just Hooke’s law stuff – basic physics. Took some experimentation to get a smooth curve drawn through a series of points (basicaly, the control points of your previous and next points need to be in line).
The cars follow one of the line’s points with differing elasticity and damping, but the real pain in the backside was drawing the dashed line via code, in crummy ActionScript. Luckily, I’m a persistent bastard 🙂 Read more about it on Bannerblog.
I’ve been playing with animating perlin noise and using it at a displacement map. Here’s a little example of what I mean (source).