Tag Archives: Animation

Lurpak Breakfast – Behind the screens

Winning two DMA awards back in 2009, I thought I’d give a quick insight into how the animation effects in this piece were achieved.

I worked with Scott Bedford on this site for Carlson Marketing, for the Lurpak ‘Breakfast’ campaign. I created all the animation prototypes for the various effects used throughout the site, some of which can be seen here. I’m most proud of the crumbs animation and the code-generated interactive steam effect – as you’ll see in the video below.

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