I use HotJar for tracking user behaviour. It’s a great tool for analysing user behaviour – you can see where users click, how far most people scroll down your page and even get recordings of user interaction. This invaluable user resarch data can be used to assess the usability of your site with a view to improving or validating its design. If you’re interested in hiring me to set this up for you and audit the user experience design of your own website, feel free to contact me.